
CASES
Cataloguing the Hirschprung collection
Going digitalIn 1902, Heinrich and Pauline Hirschsprung donated their impressive collection of 19th century Danish art to the people of Denmark. In 2008, the Hirschsprung museum asked KP2 to catalogue the collection in photographs – an opportunity to create a digital archive of all the works, some of which had only previously been captured on outdated slides. | Being originalHirschsprung hired a photographer to take new photographs of all the works that did not already exist digitally or as high quality slides. From there, the process was two-phased: scanning and test printing followed by adjustments of the scans and digital images. A KP2 graphic artist collaborated with the museum personnel on site in comparing the images to the original works and adjusting them as needed. | Cataloguing the worksThe images have been reproduced in an attractive printed catalogue, and the museum now has an accessible image archive of the nearly 1000 works in the collection. The image formats (cmyk ISO Coated v2 (ECI) and rgb Adobe RGB (1998)) make it possible for Hirschsprung to use the pictures for future prints and for their website as well. | ContactFor further information, please contact head of graphic implementation Kim Brøste Rasmussen, . |
Brand guidelines for Somersby cider
Embracing the brandAs the bubbly apple cider burst into instant popularity, Somersby quickly identified the need for a future direction for the brand. The Somersby brand opened a new market in Denmark for refreshing cider beverages. To keep the position in front of the competitors, a guideline was developed that embraces all elements linked to the brand. Elements such as packaging, POS and Communication. | A family of cidersThe original Somersby brand was built around a single flavor; apple.As the number of flavours grew, the brand guideline needed to be more versatile. We approached this challenge by updating the brand elements and its color usage. The apple cider’s base color was darkened to sharpen the overall look and the new Pear flavour was set in a lighter universe. All logos where updated as well to fit the growing family of ciders. | For the future of the brandKP2 ended up producing a coherent brand guideline for everyone working with Somersby as well as a package of updated elements for future development of the brand. | More informationFor more information, please contact head of consumer brands Ronnie Greve, . |
User interface for PHASE ONE
A capture like no otherIn 2006, KP2 was commissoned to design the new user interface for Phase One’s photo editing software, Capture One. The expectations were high, as Phase One expected KP2 to surpass the quality of their closest competitors, Adobe and Mac. With good reason, as Phase One is used by some of the world’s best photographers. | Symbolism, redefinedThe design process began with a registration of symbolism from vintage cameras, pursuing a visual languge that would speak to photographers around the world. This way, lens indicators from an old Nikon camera ended up as the main inspiration for the design of the user interface. KP2 then worked closely with Phase One, while the more than 100 icons and other graphical objects were rolled out through the design of the software. | World wide recognitionThe design and program were very well received. It is now live and available for purchase world wide. KP2 still shares a close relationship with Phase One, producing new icons and graphics as the needs for new interface elements for the softaware come along. | More informationFor more information, please contact managing director Thomas Rye Dinesen, .
Read the review by "Digital Photographer": Capture One review. |



